Let's play "If I Were A Brand... (how would Current Commerce optimize my business?)" The conversation delves into the evolving landscape of e-commerce, emphasizing the need for tailored strategies for different brands. It highlights the importance of data analysis, financial fitness, and the entrepreneurial mindset in product development. The discussion also covers the dynamics of social commerce, particularly the potential of TikTok Shop, and the significance of branding and marketing in both domestic and international markets.Our sixth episode is insightful and entertaining, especially as we welcome Mike back from his visit to Las Vegas where he was surrounded by cowboys, cowgirls, & good ole country music.